SCOTT KENEALLY
1725B Scenic Lane - Healdsburg, CA 95448
415.902.8175 - scott@scottkeneally.com
1725B Scenic Lane - Healdsburg, CA 95448
415.902.8175 - scott@scottkeneally.com
OBJECTIVE:
Utilize my singular experience in writing, guerilla marketing and pop cultural branding to increase visibility and awareness of your company.
ACCOMPLISHMENTS:
* Penned music video concepts for numerous superstars, including Jay-Z and Madonna.* Wrote treatment for Paris Hilton’s infamous Carl’s Jr. campaign.
* Published stories in a variety of national publications.
* Orchestrated Roshambo Winery’s strong Web 2.0 presence.
PROFESSIONAL BACKGROUND:
Treatment Writer - January 2001-Present
Collaborate with several highly successful directors conceptualizing music video and commercial campaigns. Consistently meet multiple tight deadlines while delivering award-winning work. Music video credits include Miley Cyrus, Madonna, Rhianna, Jessica Simpson, Jewel, Jay-Z, Fiona Apple, Faith Hill, Kid Rock and Dave Matthews Band. Commercial credits include Carl’s Jr., Coca Cola, Sony Playstation, Ford Mustang, Lexus and Mandalay Bay. Television credits include Six Feet Under’s Season 5 promo.
Roshambo Winery - Marketing Director/Blogger - April 2005-September 2009
Pitched story ideas to both local and national media and helped garner widespread attention. Generated quarterly Wine Club newsletters and a vast array of marketing materials that reflected the brand’s unique identity. Enhanced the winery’s Web 2.0 presence with the popular “Roshamblog,” and social networking sites like Facebook. Wrote and directed a clever commercial campaign for YouTube.
Publications - June 2003-Present
Details Magazine
McSweeney’s Internet Tendency
Jane Magazine
Nylon & Nylon Guys
7x7 Magazine
REJECTED: Tales of the Failed, Dumped and Cancelled (Villard/Random House)
EDUCATION:
M.F.A., Creative Writing, University of San Francisco, 2004
B.A., English, Boston College, 1999